Beermat Software Big ideas, scribbled on small surfaces.

Beermat Software

Big ideas, scribbled on small surfaces.

Latest Articles

Please, Not Another Standup: The Case for Letting British Developers Actually Do Some Work
Opinion

Please, Not Another Standup: The Case for Letting British Developers Actually Do Some Work

The daily standup was supposed to keep teams aligned. Instead, it's become the centrepiece of a meeting culture that's quietly strangling productivity in UK software shops. It's time for smaller teams to stop performing agility and start practising it — and that begins with cancelling a lot of calendar invites.

Small on Purpose: The Quiet Superpower of Britain's Boutique Software Builders
Opinion

Small on Purpose: The Quiet Superpower of Britain's Boutique Software Builders

While American tech firms race to hire thousands and burn through venture capital at breathtaking speed, a quietly confident cohort of British software companies is doing something radical: staying small, staying profitable, and — whisper it — actually enjoying themselves. This is an argument for the boutique, the niche, and the deliberately unglamorous business that turns a tidy profit without once appearing on a VC's radar.

The Glorious Mess of a Great Idea: Inside Britain's Napkin-to-Product Pipeline
Startup Culture

The Glorious Mess of a Great Idea: Inside Britain's Napkin-to-Product Pipeline

Some of Britain's most interesting software products began life as a scrawl on a pub receipt, a beermat, or the back of a Pret sandwich bag. We spoke to indie founders and small-team developers about the chaotic, brilliant, deeply unglamorous process of turning a rough sketch into something people actually pay for. Turns out, constraints aren't the enemy of creativity — they might just be the whole point.

What Were They Thinking? The Great British Tech Naming Disaster Hall of Fame
Branding & Identity

What Were They Thinking? The Great British Tech Naming Disaster Hall of Fame

Naming your software company is one of the most important decisions you'll make — and an alarming number of British founders are getting it spectacularly, sometimes hilariously, wrong. From domain names that accidentally spell something unspeakable to perfectly innocent words that mean something horrifying in American English, we've rounded up the finest examples of nominal catastrophe the UK tech scene has to offer.

From Pub Scribble to Pile of Ash: Why Your Big Idea Burned Through £50k Without Launching
Startup Strategy

From Pub Scribble to Pile of Ash: Why Your Big Idea Burned Through £50k Without Launching

Every great British tech startup begins the same way: a eureka moment, a biro, and the back of something disposable. But somewhere between that glorious scribble and a working product, thousands of founders watch their funding evaporate into thin air. We dig into why so many MVPs die before anyone gets to use them — and what you can actually do about it.