Branding & Identity
What Were They Thinking? The Great British Tech Naming Disaster Hall of Fame
Naming your software company is one of the most important decisions you'll make — and an alarming number of British founders are getting it spectacularly, sometimes hilariously, wrong. From domain names that accidentally spell something unspeakable to perfectly innocent words that mean something horrifying in American English, we've rounded up the finest examples of nominal catastrophe the UK tech scene has to offer.