Beermat Software Big ideas, scribbled on small surfaces.

Beermat Software

Big ideas, scribbled on small surfaces.

Latest Articles

From Pub Scribble to Pile of Ash: Why Your Big Idea Burned Through £50k Without Launching
Startup Strategy

From Pub Scribble to Pile of Ash: Why Your Big Idea Burned Through £50k Without Launching

Every great British tech startup begins the same way: a eureka moment, a biro, and the back of something disposable. But somewhere between that glorious scribble and a working product, thousands of founders watch their funding evaporate into thin air. We dig into why so many MVPs die before anyone gets to use them — and what you can actually do about it.

What Were They Thinking? The Great British Tech Naming Disaster Hall of Fame
Branding & Identity

What Were They Thinking? The Great British Tech Naming Disaster Hall of Fame

Naming your software company is one of the most important decisions you'll make — and an alarming number of British founders are getting it spectacularly, sometimes hilariously, wrong. From domain names that accidentally spell something unspeakable to perfectly innocent words that mean something horrifying in American English, we've rounded up the finest examples of nominal catastrophe the UK tech scene has to offer.